Apparently the reason for MSC ordering WWF to yank their ad off the air is because it's good at its job: "The message delivered in the animation is confusing, creates a negative message about some fishing gears" Well, yeah. That was its goal.
And clearly, the WWF have actually removed the films, from youtube channel, from their vimeo, and Canadian food retailer Loblaw who has made a commitment to source all seafood sold in its retail locations from sustainable sources by the end of 2013, and had the video on its homepage, has removed it too.
Let that be a lesson to you all. Do not make cute animated videos that attract the wrath of Marine Stewardship Council for hey will ask you to remove it and then everyone will write about that and, oh wait, that's a good plan for more earned media. *takes notes*