Naked Juice settles lawsuit because it isn't all that naked

Pepsi owned Naked Juice will pay $9 million to settle a class action law-suit
"alleging that it falsely advertised some of its juice and smoothie products as "all natural" and non-genetically modified," according to Law360 and LA Weekly.

As part of the settlement terms, Naked Juice can deny their advertising claims were ever misleading. But they're still going to drop "All Natural" from their labels. You see, in addition to their "all natural" fruit, Naked Juice knowingly used ingredients such as genetically modified soy. As well as an alternative sweetener called fructooligosaccharide and fibersol-2. The former is a generally thought to be safe. The latter, fibersol-2, is described by Take Apart as "a soluble corn fiber that acts as a low-calorie bulking agent."

In a statement to Beverage Daily, Naked Juice statement reiterated their brand promise, and then spun the silly old lawsuit to make it sound like the FDA and global rules for what should be defined as natural aren't standardized enough for them to follow.


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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.