Nerd Alert - R2-D2 mailboxes invade USA

Adland: 

R2D2 The Seattlepi reports that the Star Wars droid R2-D2 has a new job - to collect mail.

The post office is wrapping mail collection boxes in some 200 cities nationwide in a special covering to look like R2-D2.
It's part of a promotion for a new stamp to be announced March 28, said Anita T. Bizzotto, the post office's chief marketing officer.
"It's a little teaser for the upcoming announcement and we decided to have a little fun with it," she said.
Now watch out for star wars fans stealing mailboxes. ;)

 

 

 

Star wars postbox

Comments (4)

  • garbahnzo's picture
    garbahnzo

    I don't get why they aren't selling these by itself. Hello? Die-hard Trekkies + Pretty cool idea = Goldmine!

    Mar 18, 2007
  • TDD's picture
    TDD

    Since it is just a special wrapping, the USPS will remove the temporary R2-D2 covering when the campaign is over. They might sell the covering, but not the collection boxes.

    Mar 18, 2007
  • Dabitch's picture
    Dabitch

    Yeah! Really - they should sell these when the campaign is over. It's a limited number of mailboxes too so that would still be pretty cool to have.

    Mar 18, 2007
  • TDD's picture
    TDD

    Maybe they'll have replica R2-D2 mailboxes that people can buy.

    Mar 19, 2007

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.