The new 5 gums are here! The new 5 gums are here!

See Flare, Rain and Cobalt.

Now the big question is... At the end of the spots, are the gum packs giving the ol' finger to rival brands, or us?

And check out Wrigley's 5 website here, where you can play the Flash-fanciest game of Rock Scissor Paper ever.

Comments (10)

  • Sputnik_Barconi's picture

    Old Man Chicago himself -- Lewis Lazare -- wrote that 5 was "for the club crowd" ...riiiiiiiiiiiiiiiight.

    "No X for me tonight, fellow hipster. I'm currently enjoying a stick of 5!"

    Aug 16, 2007
  • Dabitch's picture

    Is it kinky if it makes me laugh this hard?

    Aug 16, 2007
  • claymore's picture

    Well, in retrospect, looping the flip-you-off film frames kinda gives it a piston-ish effect that a number of ladies and perhaps even a few men would pay good money for.

    Quintuple your pleasure... Quintuple your fun...
    With flippin' Five, flippin' Five, f***-you-all gum!

    Aug 16, 2007
  • kidsleepy's picture

    so basically....chewing five gum is like being in a ridley scott movie.

    um, yeah.

    Aug 17, 2007
  • Appleappleapple's picture

    Maybe we're looking at it wrong. Maybe it's just really excited.

    Aug 20, 2007
  • Dabitch's picture

    really really exited. Yeah, that's it.

    Aug 20, 2007
  • bella's picture

    I'll never look at gum the same way again.

    Aug 22, 2007
  • Neo's picture

    You have a dirty mind, my friend.

    Apr 23, 2008

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about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.