Last Friday the CAANZ AXIS awards were held honoring New Zealand creative. "SkyCity's New Zealand general manager of marketing, Jill Birch, says the campaign which took top honours at Axis used a different approach to advertising. Advertisements of playing cards were placed on buses, in magazines and other media for players to "collect" into a winning poker hand."
Chairman's Best in Show went to "Let's Play Poker" campaign for SKYCITY Casino Auckland by ColensoBBDO.
Grand AXIS Electronic
ColensoBBDO Undies campaign for Tip Top
Grand AXIS Print
"Be the Ball" for Adidas by TBWAWHYBIN, 180TBWA
Grand AXIS Direct
DDB New Zealand's "Come Together" for Durex
Grande AXIS "X Award" Interactive
Telecom NZ "Telecom Rubbish Film Festival" by Saatchi & Saatchi NZ - See the site here.
Advertiser of the Year
ColensoBBDO's Monaco Corporation
Being Hef - Watch the spot here.
People's Choice Award
"Bulls hit" for Toyota by Saatchi & Saatchi NZ
See the spot