Newspaper Marketing agency ad steps out of line, gets banned.

 
 

Newspaper Marketing agency ad steps out of line, gets banned.

The Newspaper Marketing Agency ad nicknamed "killer heels", created by TBWA London, which shows a man spiked on a stiletto has been banned by the ever vigilant watchdog ASA.
The ad received 81 complaints it was offensively sexist and overly violent. The ASA said about the ad "featuring an oversized stiletto-heeled shoe skewering a businessman in a pool of blood was offensive because it trivialised and stylised violence." Despite the visual pun being 'cartoon-like' to avoid offence, people objected to the ad. "The advertisers claimed that, because the image was removed from reality and in a fashion context, it would not be seen to condone or encourage violence or homicide" the ASA said... And probably added under their breath "boy we're they wrong..." (to see it, read more as usual)

The offending ad:

Badland: 

Comments

claymore's picture

Re: Newspaper Marketing agency ad steps out of line, gets banned

Mebbe it's because it's not quite lunchtime yet and I'm hungry, but that blood splatter kinda looks like a plucked goose trying to take flight. Honk.

Andreas-Udd's picture

Re: Newspaper Marketing agency ad steps out of line, gets banned

It's getting to be dinner-time here Claymore.. and I thought it looked like Ketchup..... Mmm Ketchup, my favorite vegetable. ;)

caffeinegoddess's picture

Re: Newspaper Marketing agency ad steps out of line, gets banned

oooh. Been a while since I've seen such a say it, show it concept. ;)

Might be my monitor but that "blood" looks more like pink nail polish to me.

blabla's picture

Re: Newspaper Marketing agency ad steps out of line, gets banned

caffeinegoddess needs a monitor calibration for xmas. ;)

I like it actually, and I suspect this will be a coveted ad in the crazy crowd of masochistic macrophiliacs (love of giantesses).

dabitch's picture

Re: Re: Newspaper Marketing agency ad steps out of line, gets ba

macrophiliacs? what kind of seedy websites have you been travelling on lately? ;)

amoeba's picture

Re: Re: Newspaper Marketing agency ad steps out of line, gets ba

I bet you're right.

Also, I really like this ad as well. Eyecatching.

deeped's picture

Re: Newspaper Marketing agency ad steps out of line, gets banned

Two stupidities never makes one right...
Stupid ad. Stupid watchdog. Say your sorry and go home.

deeped's picture

Re: Re: Newspaper Marketing agency ad steps out of line, gets ba

(and I know that it should be "say you're sorry" but I still haven't got my morning-shot of caffeine (w/o the goddess)).

AnonymousCoward's picture

Re: Newspaper Marketing agency ad steps out of line, gets banned

I don't get it.

dabitch's picture

Re: Re: Newspaper Marketing agency ad steps out of line, gets ba

The sender NMA just want to remind people that newspaper advertisments can in fact be eyecatching and page-flip-stopping for all sorts of products, even fashion.

dabitch's picture

I just noticed that this old

I just noticed that this old ad is making the blog rounds again. See for example: advertising is good for you.

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