Nike tennis coach ad withdrawn from Australian airwaves


Nike's new global ad, a spot on depiction of giggly teenage girls that have a crush on their handsome tennis instructor, has been withdrawn, due to it's terrible timing really. Less than two weeks ago, high-profile tennis coach Gavin Hopper was jailed for three-and-a-half years for indecently assaulting a 14-year-old student in the mid-1980s and somehow this ad reminds people of that. Nike has apologised for the "insensitive" ad reports;

"We have decided to axe the commercial in question given current community concerns regarding recent events and our own position on the matter," Nike Australia Managing Director Tony Balfour said in a statement."We apologise to those who have been offended by the television commercial."

The commercial can be viewed here in the commercial archive by super adgrunts. The timid teenagers all turn into hard hitting Serena Williams in their bid to impress their instructor. The tagline explains "You are faster than you think".

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Hygge's picture

    They didn't withdraw it in Europe... It's still on air today!

    Aug 22, 2004
  • deeped's picture

    The only withdraw it down under.

    Aug 22, 2004
  • claymore's picture

    This is truly an anomaly in the highest sense - somebody read the copy but not the headline!

    Aug 22, 2004
  • Dabitch's picture

    Bwahaha! Sorry Gezellig, but that was grappig. ;)

    Aug 22, 2004

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