The Cream 2016 Private View event, which takes place tomorrow (15th of September) at Ogilvy & Mather London has some cheeky videos promoting it. Shot by Rankin, the interactive videos allow users to throw cream pies at the likes of Grey London’s Nils Leonard, MRM Meteorite’s Nicky Bullard and Ogilvy & Mather’s Mick Mahoney. The "#InYourFace" videos were written by Maddie Taylor and art directed by Alexa Craner at Ogilvy & Mather, the creampie theme is meant to represent how the 20 creative teams that will take the stage tomorrow will hit the industry leaders "full in the face" with their talent and creativity. Please do not think of any other kind of cream pies or facial splashes that would be very wrong oh my god take a cold shower already you need to get out more.
Mick Mahoney said: "It matters that we encourage the next generation of creative talent to be brave. That we, as the chief creative officers, executive creative directors and creative directors, create the working environment for them to be able to smack the world in the face with their creative brilliance. Encourage them to be in our faces daily with their awesomeness. Hopefully, the launch of the new format Cream will inspire all of us to do just that."
(Keyword related: Cream magazine that launched over ten years ago)