Nippon is lovin' it right.

Adland: 

For over a year now, hordes of creatives around the world have been cringing at McDonald's insipid "I'm lovin' it" campaign. But now, believe it or not, we have found a diamond in the rough on a notable Asian archipelago.

Go here to watch the latest from McDonald's Japan, in particular, spots 3 and 4. (Windows Media Player warning). See them also here in the commercial archives: Mrs MCdonald's and Mr McDonald's

McHoly Crap! McDonald's got itself some mad clown style! The only prob is, the fourth spot has now confused my affinity for redheaded gals with my childhood aversion to clowns. I fear my dreams are going to be mighty messed up tonight.

So McDonald's... please take note. I'm just one consumer, but if you started doing stuff like this in the States, I might just head back to your Golden Arches without too much embarrassment or self-loathing. Thank you.
______________________________

Stills of the third and fourth spots provided below for the convenience and review purposes of those who prefer not to mess with Windows Media files.

Thanks to MeFi.

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (19)

  • blabla's picture
    blabla

    I would never..... I mean.. ahhh.. aaaaaaaaah..... ah.

    Nov 11, 2004
  • Dabitch's picture
    Dabitch

    What the heck!?? I'm really stumped here. Wow.

    Nov 11, 2004
  • kamari's picture
    kamari

    I'll have some of whatever those creatives are smoking, thanks.

    Like Claymore, my dreams will be mighty messed up forever!
    (Claymore where do you come up with that stuff? Brilliant!)

    Nov 11, 2004
  • Andreas-Udd's picture
    Andreas-Udd

    WOW! This is superbly surreal. Cult Classic. I'm finally lovin' it.

    Nov 11, 2004
  • claymore's picture
    claymore

    Well, I predicted that this Nipponese McBabe commercial stuff might sneak into and freak out my dreams during sleepytime, and I'll be damned if I wasn't right.

    It was quite the night within my Dreamscape.

    Believe it or not, she had sesame seed buns, which took a little getting used to, but I quickly warmed to the idea.

    Before that, she unwrapped herself for me at the foot of her four-poster clown bed as a scratchy vinyl record of Jimmy Buffet singing Cheeseburgers in Paradise played somewhere in the room.

    As she slowly crawled up the bed towards me, I noticed that her feet were surprisingly small.

    Soon, I found her beside me, and after she nuzzled my neck for a little while, she moved up to graze my ear and then murmured in a warm, breathy whisper, "Buh-ba-buh-buh-bahhhh..."

    Decorum and discretion dictate that I not describe what happened next during this subconscious marketing encounter, except for this...

    Good God, that gal could arch her back.

    PS: Don't worry, AdLand - I used a condiment.

    Nov 12, 2004
  • Dabitch's picture
    Dabitch

    cond iment. Claymore, I fricking love you.

    Nov 12, 2004
  • slydecix's picture
    slydecix

    I love how the sandwich just comes out of nowhere

    Nov 12, 2004
  • Andreas-Udd's picture
    Andreas-Udd

    Claymore, you've got it made! I doubt she has sesame seed buns however.

    Nov 13, 2004
  • deeped's picture
    deeped

    *Mohahahaha* Sunday morning, Father's day and a big laugh. Clay, you're the man! :)

    Nov 14, 2004
  • deeped's picture
    deeped

    Neither do I and dab: is it fake or truish red? :)

    Nov 14, 2004
  • Dabitch's picture
    Dabitch

    Media Guardian talks to the ads creator, but the Guardian aren't allowed to show the ads!

    But the chain is still protective of its reputation. McDonald's Japan refused MediaGuardian.co.uk permission to show the full TV advert.
    The Japanese adverts, which promoted the new McGrand burger, first appeared last year and had a big impact on popular culture, particularly the culture of costume play, known as "cospre".

    Oct 05, 2005
  • Andreas-Udd's picture
    Andreas-Udd

    That's a damn shame. I wish I had saved those ads on my HD now, they were quite something.

    Oct 05, 2005
  • sport's picture
    sport

    I wish someone had saved them too, I missed this! Looks like it was rather funny.
    And again, a redhead. Dabitch... Is it you?

    This thread made extra awesome by claymore's dreams.

    Aug 11, 2007
  • Dabitch's picture
    Dabitch

    Are you archive-diving today sport? You're not the first to joke that I looked like that McDonald's redhead, arrrrgh.

    Aug 11, 2007
  • sport's picture
    sport

    Yeah, I just discovered the 'more' link in the recent popular content box and it's a bit like sticking your hand into a bag of mixed candies when your eyes are closed, you always get something interesting.

    Aug 11, 2007
  • Dabitch's picture
    Dabitch

    Adland: "a bag of candy with your eyes closed".. hmmm, could've been a tagline. ;P

    Aug 11, 2007
  • TDD's picture
    TDD

    Dabitch wrote: Are you archive-diving today sport? You're not the first to joke that I looked like that McDonald's redhead

    The McDonald's redhead looks like Heidi Klum to me.

    Aug 12, 2007
  • tod.brody's picture
    tod.brody

    I don't know how I could have missed these back in '04. They're freaking fantastic!

    Jan 28, 2008
  • Dabitch's picture
    Dabitch

    Yeah! So surreal (like Claymore's dream). Now if you'll excuse me, I must go find a red and white shirt and a yellow skirt & vest to wear today.

    Jan 28, 2008

Leave a comment