For over a year now, hordes of creatives around the world have been cringing at McDonald's insipid "I'm lovin' it" campaign. But now, believe it or not, we have found a diamond in the rough on a notable Asian archipelago.
Go here to watch the latest from McDonald's Japan, (or scroll down the spots are embedded in the comments now - edit 2008) in particular, spots 3 and 4. (Windows Media Player warning)
McHoly Crap! McDonald's got itself some mad clown style! The only prob is, the fourth spot has now confused my affinity for redheaded gals with my childhood aversion to clowns. I fear my dreams are going to be mighty messed up tonight.
So McDonald's... please take note. I'm just one consumer, but if you started doing stuff like this in the States, I might just head back to your Golden Arches without too much embarrassment or self-loathing. Thank you.
Stills of the third and fourth spots provided below for the convenience and review purposes of those who prefer not to mess with Windows Media files.
Thanks to MeFi.