The Nissan GT Academy first-person experience


With the GT Academy experience, you're behind the wheel. Well, once you've signed up through Facebook, that is.
This first person POV experience allowed you to get a taste of what it's like to be a driver at the academy. Can you finish first?

The experience, which works across mobile, desktop and tablet, was created to support Season 3 of Spike TV’s GT Academy. It premieres on November 11th.


Client: Nissan USA
Agency: Critical Mass
Amo Milosz¬ – Motion Design Director
Barb Patrick – Quality Assurance Lead
Carl Lukasewich – Senior Art Director
Chris Davis – Senior Quality Assurance Specialist
Chrissie Graboski – Group Planning Director
Demian Krige – Technology Lead
Evan Lask – Senior Developer
Gene Ho – Producer
Geoff Peden – Marketing Science Analyst
Heather Roxby – Marketing Science Senior Analyst
John Hamilton – Senior Copywriter
Jordan Natyshen – Designer
Lindsay Carter – Account Manager
Martin L'Heureux – Senior Business Analyst
Matt Ciampa – Account Director
Sabrina Krivan – Project Manager
Scott Ingalls – Technology Director
Steve Savic¬ – Group Creative Director
Production Company: LifeLike Interactive Inc.
Gustaf Rohdin – Executive Producer/CEO
Kristian Kalb – Senior Lead Developer

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.