The Nissan GT Academy first-person experience

With the GT Academy experience, you're behind the wheel. Well, once you've signed up through Facebook, that is.
This first person POV experience allowed you to get a taste of what it's like to be a driver at the academy. Can you finish first?

The experience, which works across mobile, desktop and tablet, was created to support Season 3 of Spike TV’s GT Academy. It premieres on November 11th.


Client: Nissan USA
Agency: Critical Mass
Amo Milosz¬ – Motion Design Director
Barb Patrick – Quality Assurance Lead
Carl Lukasewich – Senior Art Director
Chris Davis – Senior Quality Assurance Specialist
Chrissie Graboski – Group Planning Director
Demian Krige – Technology Lead
Evan Lask – Senior Developer
Gene Ho – Producer
Geoff Peden – Marketing Science Analyst
Heather Roxby – Marketing Science Senior Analyst
John Hamilton – Senior Copywriter
Jordan Natyshen – Designer
Lindsay Carter – Account Manager
Martin L'Heureux – Senior Business Analyst
Matt Ciampa – Account Director
Sabrina Krivan – Project Manager
Scott Ingalls – Technology Director
Steve Savic¬ – Group Creative Director
Production Company: LifeLike Interactive Inc.
Gustaf Rohdin – Executive Producer/CEO
Kristian Kalb – Senior Lead Developer

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.