Nissan - We Make Them Better- (2010) :60

The idea here is to show that Nissan makes better cars that make your life
better. A strategy that has its foundation in the Nissan brand positioning statement of “Innovative ideas for the joy of every day driving.”

The Nissan LEAF Zero-Emission Tour culminated today with an appearance in New York City. The three-month tour, which made 63 stops in 24 cities, offered the opportunity for interested drivers, media, civic partners, businesses and university students to learn more about the Nissan LEAF and the benefits of zero-emission driving.

The tour helped pave the way for the 2010 introduction of Nissan LEAF, the world’s first all-electric, zero-emission car designed for the mass market, and leads up to the start of the vehicle-purchase process. The Nissan LEAF will be available to consumers via lease or sale, in a single transaction that includes the battery.

ad agency: TBWA\Chiat\Day Los Angeles

Chief Creative Officer: Rob Schwartz
Group Creative Director: Margaret Keene
Group Creative Director: Chris Adams
Copywriter: Lauren Smith
Art Director: Lindsey Montague

Managing Director: Jon Castle
Management Supervisor: Dawn Ringo
Account Supervisor: Patrick Jones
Executive Producer: Richard O’Neill
Producer: Carrie Schaer
Assistant Producer: Lisa Urbanic
Executive Business Affairs Manager: Robin Rossi

Production Company: RSA Films
Director: James Bryce
Executive Producers: Tracie Norfleet & Tom Dunlap
Director of Photography: David Darby & Ben Joiner

Edtiorial: Venice Beach Editorial
Editor: Rick Shambaugh
VFX: The Mill Los Angeles
Mix: Margarita Mix Santa Monica
Mixer: Jimmy Hite
Music: New Math
Color By: CO3 Stefan Sonnenfeld

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