Nokia "PureView The next innovation" editor fired in 3...2...1

Nokia decided to show off their new fancy image stabilization available on the Lumia 920 and posted this video to youtube. At 0:27 though, you can see that there's no hipster bike-riding boyfriend who is filming the girl with a Lumia 920, instead it's a van and a high-tech camera we find mirrored in a window. Hmmmm. Your tech not good enough to demonstrate your tech on, Nokia?

They've noticed that we noticed though, and the video now carries this description:

The video demonstrates the benefits of optical image stabilization only and the video is not shot on a Lumia 920. For a video shot on a Lumia 920 compared to a competitor smartphone see:

Still, all the editor had to do was cut that scene a second earlier and we wouldn't eve be having this discussion. Editor-fail.

Update : Nokia has since apologized for the incident on its blog:

In addition to still pimping the Lumia 920 in their apology, they write:

" Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created. 2

As Computerworld snarks a couple of sentences in there sound well, weird:

We seem to be in the realm of complicated metaphysics here. Is she saying that the ad Nokia posted does not yet exist, but might at some point in the future? ... I'll admit that I'm being a bit disingenous here. She likely means that at some point, the Lumia 920 will be able to shoot video like the video that Nokia faked. At this point, though, I don't believe her, and neither should you. If the Lumia 920 could already do that, Nokia would have used its capabilities to shoot the video. And keep in mind that the faked video was being shot from a van rather than a bicycle, and with a big camera, not a small smartphone. Nokia was in bad enough trouble before it faked the video. Now it's in even worse.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.