noneofusarefree.org - Burma films and poster by Ogilvy and Shilo

Yes yes, I know that you've already seen it and I apologise forbeing late to post this poster, it was the "new Burma viral vid" post by timwhirledge in the forums that kicked my tush, there's more to this story than just a poster and a film.

The filmmakers from creative production company Shilo (www.shilo.tv) recently collaborated with an extraordinary group of individuals and organizations to create a powerful animated :90 public service announcement (PSA). The piece, entitled "Burma Viral," uses footage of warplanes bombing Burma with flowers as a dramatic call-to-action, inviting viewers to visit a new Burma Arts Board website, noneofusarefree.org, where they can send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government, learn more about the devastating effects caused by the recent cyclone, and find ways to contribute to relief efforts.

At noneofusarefree.org one can find ways to contribute to the relief effort, learn about the effects of the recent cyclone and "send messages of support to the people of Burma in honor of their continuing struggles against the notorious practices of their oppressive military government" though I honestly don't see how that helps.

"The project began as a dialogue between Le Blond and Jackson. Last year, Le Blond wrote a script, and since then, had been searching for the right production partner. "I had this script which, though I thought worked, would have been prohibitively expensive to execute, just because of the scale implications involved," said Le Blond. "Then as I started thinking of other ways to try to make it, I spotted a film by Shilo which just took my fancy. When I spoke with Shilo, there was an immediate understanding of what we were trying to do." "
The film was created by Shilo's artists using Autodesk Maya for 3D, QUBE for managing renders, Mental Ray for rendering, Adobe Photoshop for texturing, Adobe After Effects for compositing, and Final Cut Pro for editing.
Free Burma - Bombings - (2008) 1:30 (The Netherlands)