Nope, its's not a nuclear missile but it can have disastrous effects, possibly turning all the North Korean dudes into drooling Homers. There's pretty waitresses, hard working people, sunsets, and slowly poured beer eventually toasted by a cheerful worker complete with hard hat in this ad, coupled with what I assume is the North Korean version of pop music. In short - it's a classic beer ad, just not as we know them.
Billed as the "Pride of Pyongyang", the advert promises drinkers that the beer will help ease stress.
"It represents the new look of Pyongyang," the two-and-a-half minute advert says. "It will be a familiar part of our lives."
Taedonggang Beer Factory has been making the brew since buying a British brewery and shipping it lock, stock and barrel from the UK in 2002.