about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (7)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    OK. We get it. Film festival ads about films that aren't good enough to make it.

    Can we please move on now?

    Sep 17, 2005
  • claymore's picture

    Ok, dpovill - I'll take your ennui bait. What would you have done?

    Sep 18, 2005
  • Andreas-Udd's picture

    The only thing I don't get is dpovill's comment.

    Sep 18, 2005
  • duncanmacl's picture

    Our family cracked up when we saw the ads. It's fictional non-fiction designed to appeal to people with an interest in the documentary form. The main web site for the festival is www.docnzfestival.com. What puzzles me is why the ads were limited to the Arts and National Geogrpahic channels in NZ.

    Sep 18, 2005
  • Dabitch's picture

    cheaper media-time perhaps? Yeah, that's not very inventive media buying, these ads could easily have run on any channel.

    Sep 20, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    It's what I wouldn't have done.

    The Vancouver International Film Festival ("The Pants I Have Owned") beat them to it, and even that wasn't the first to do the same execution.

    It's just tired. That's all.

    Apr 15, 2006

Leave a comment