May I, as a fellow woman and mother, say that I think there might be one million ladies in serious need of a date night out there? One million moms lodge their complaint about the Ragú commercial by saying it's... harmful to children. Like, WTFBBQ are they even thinking here?
This entire ad not only makes someone lose their appetite, but Ragu is also being irresponsible in their new campaign. Instead of being helpful, it is harmful to children in the name of so-called humor. The Ragu commercial is inappropriate and tacky. The commercial has aired during the Olympics when families are likely watching.
Lets talk about targeting. This ad is clearly targeted at the parents. The ones who make a crapload of pasta for their carb-hungry kids, the ultimate comfort food that will send them to bed with full bellies and smiles on their faces. It's not an ad suggesting that the parent join in, in fact the entire campaign only shows Ragú as eaten by children. It's the Uh-oh-spagetti-O's for the middle-school crowd. And the ad aired at eight o'clock during the olympics. (yes, at eight at night). Now, your precious child who needs shielding from this sort of thing should not be watching TV at eight o'clock, regardless of what is on it. If you're letting them stay up late to catch a specific olympic event that is important to you all as a family unit, be prepared that you have to distract them when the ads come on. Possession trailer aired at 9 during the Olympics and that's far worse than the cheerie joke in the Ragú ad which kids who are to young to get it won't even notice, unlike the trailer with the demons crawling out of a child's mouth. IMHO, YMMV and so on.