While everyone was still talking about the commercials and complaining about the blackout on twitter, Oreo stole the show. "You can still dunk in the dark" reads this tweeted out Oreo ad, so timely so timely. Easily had more retweets than some super bowl commercials had viewers. Well played!
It pays to have a 15 person social media team on the payroll during the superbowl that can react to things in real time.