50 Cent's Reebok Advert is causing controversy since he is seen counting up in the ad "....2...3...4...5...." to nine, as many times as he got shot. Mothers Against Guns are now against Reebok, and the ad has been reported to the Advertising Standards Authority (ASA) by at least 36 people so far.
Reebok thinks the advert is "positive" and the company "socially responsible".
A spokesperson said: "Reebok does not condone or support every action, choice or view expressed by the hundreds of athletes and entertainers who wear our products. "However, we do support their individuality and their right to express themselves freely."
Mrs Cope, who founded campaign group Mothers Against Guns and has reported the ad to the ASA, said: "It is disgusting. My son died of one bullet. 50 Cent is very lucky to be shot nine times and survive.
"I say all parents should boycott Reebok until such time as they pull the ad and apologise."
Super adgrunts can see more Reebok ads here.