Paulo Coelho publishes entire book in double paged spread

Paulo Coelho's book, The Alchemist, has been on the New York Times Best Seller List for seven years. To celebrate this, he published the book in its entirety, in a double page newspaper ad and on bus shelter panels in Sao Paulo, Brazil.

Copy translation: “The Alchemist. 7 years on the New York Times best sellers list. Thank you to the 70 million that read the book. If you’re not one of them, read this ad. – Paulo Coelho”

Agency: Loducca
Advertiser: Paulo Coelho
Title: The Alchemist
Creative Team: Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Executive Producer: Sid Fernandes
Media: Daniel Chalfon, Zezé Dias, Rodrigo Tame

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