PETA - "Last Longer" the supposed 'banned' Super Bowl ad

PETA are once again claiming that they aren't allowed to run a super bowl ad, just like they did back in 2002 when the man beating a woman up with a baseball bat was deemed "too violent for TV in the aftermath of 9/11", as if that sort of visual is A-OK in advertising at any other time. They pulled the same move in 2009 when they claimed "Veggie Love" was too raunchy for TV. What this really means is PETA never had $4.5 million dollars to pay for the airtime with, and instead are going the cheap route with a press release, some sex scenes, and the hopes that you'll share this with all your friends. Le yawn. Once again PETA are claiming that going vegan makes you a stud in bed, this time avoiding the domestic violence victim vibe they created in 2012. Instead they just kill the poor performer with a dropped window unit. Did the disappointed sex partner kill him? Or did this fall out of the window from the hot couples home, because they're shaking the bed and the walls still? Who knows, either way it was a pointless addition.
There is scientific support for vegan low calorie diets being linked to low cardiometabolic risk, and that men with heart disease risk factors such as diabetes, hypercholesterolemia, hypertriglyceridemia, and obesity suffered ED later in life. In short, eat your vegetables and lower your caloric intake to stay healthy, but you don't need to go full vegan for that. Like I always say, everything in moderation, including moderation. The whole "it'll make you a stud" schtick is once again using women as some sort of naked prop in a PETA ad, and I'm real tired of this - but obviously not the target. Linking veggies to sex isn't new either, "Rude Food" made the rounds in the late 90s, and that at least showed mouth watering veggies in the sexiest fashion possible.

It's no secret that I'm not a fan of PETA's advertising methods, and not just because reporting on their ads here made it so that Google banned us from Doubleclick and Adsense. They're crude, rude, and predictable, and uncreative in the sense that they re-use their ideas, again and again.

Client: PETA

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