PETA lets us know that their latest effort to convince people that milk doesn't do a body good is a spoof of all those girls gone wild videos. This time with real udders.
But not only that, PETA’s "Milk Gone Wild" 30-second TV ad has been rejected by ABC executives, who turned down the $2.2 million PETA was prepared to pay to run the spot during Super Bowl XL. ABC rejected the ad on the grounds that it "falls outside the boundaries of good taste". Because everything else about the superbowl is just oh-so classy and risque jokes have never ever been shown. No chimps hitting on their owners dates, and no fire farts, to name but two. Rrright.
The ad was designed by Philadelphia-based Crazy Dave's House of Ads and directed by music-video impresario Patrick Daughters. The music was composed by Yeah Yeah Yeahs guitarist Nick Zinner, and the ad was produced by RSA Films. You can see it at MilkGoneWild.com