Pirelli and Leo Burnett create "The Call"


Advertising agency Leo Burnett Italy has created a film for Pirelli Tyres titled "The Call" featuring John Malkovich as a priest from the Vatican and Naomi Campbell as a seductive demon. The film was directed by Antoine Fuqua of Anonymous Content and was shot in Rome at night. This is the first of what Pirelli is hoping will be a series of shorts created solely for the internet.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (5)

  • suture's picture

    interseting but not enough for me to avoid fast-forwardinb most of the film...

    Mar 31, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    ridiculous. worse, it was boring.

    Mar 31, 2006
  • taO's picture

    Boring, we have seen the devil before togheter with James Brown and BMW...

    Apr 01, 2006
  • deeped's picture

    I liked it. It's not an ad - as an ad it would be boring but as a film: pretty nice. And well produced. But I still can't figure out the end with the four tyres.

    Apr 01, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Man, what a load of dribble. It's bizarro extravangances like this that are the "real" threat to advertising. Garbage like this gobbles up huge budgets, inevitably fails (at which point the perpetrators exit stage left) - and you're left to run an account on peanuts for years to come!!

    Apr 02, 2006

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