Canal Plus went all out when they announced their show about Carlos, the father of modern terrorism. From the point of view of street witness, we roll around in an explosion in reverse, to end on the ticking before the blast. This simply has to win something in craft, the sound is perfect.
This ad launched The Asteroids Galaxy Tour as a band and features some interesting characters, but.... Seriously, I can't be the only one who wants to see the Dos Equis Man trip this guy up, am I? Too many short edits of this ad on TV has totally ruined it for me.
Heineken - The Entrance - (2010) :90
Dot! It's the worlds smallest animation! It should get the worlds smallest Lion. Quick, get a shrink-ray!
Nokia N8 - Dot - the worlds smallest stop-motion animation character
While it's probably not even competing in craft, the special effects in this PSA are mesmerising. How can something so sad be so beautiful? The actress vulnerable expression feels hyper real.
Domestic Violence PSA: It rarely stops (2010)
See also what we're rooting for, Part 1.