Playing footsie for Gay.com

This new campaign for Gay.com will run from October-December, and depicts feet playing footsie as different characters. The campaign was created by the in-house creative services team at PlanetOut Inc., lead by Creative Director, Christy Schaefer. Online ad banners and more from the campaign can be found at: http://www.specials.gay.com/more. The commercial will play at gay bars and events around the country.

More Than Meets The Eye
(super adgrunts)
The foot story is a classic love story, Joe foot is looking for a mate and as he dates keeps finding duds that don't suit him. Eventually he falls for Mr Big(foot).

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.