Playing footsie for Gay.com

 
 

Playing footsie for Gay.com

This new campaign for Gay.com will run from October-December, and depicts feet playing footsie as different characters. The campaign was created by the in-house creative services team at PlanetOut Inc., lead by Creative Director, Christy Schaefer. Online ad banners and more from the campaign can be found at: http://www.specials.gay.com/more. The commercial will play at gay bars and events around the country.

More Than Meets The Eye
(super adgrunts)
The foot story is a classic love story, Joe foot is looking for a mate and as he dates keeps finding duds that don't suit him. Eventually he falls for Mr Big(foot).

Adland: 

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