Spec work - It's the bane of the advertising world. Untold hours of toil just so you can get a chance at winning an account. And if you don't win, you're SOL, for both your time wasted and something even more aggravating...
The Globe and Mail: A Toronto ad agency is complaining that ideas it submitted to the Royal Ontario Museum in a request for proposals last November are being used by a rival agency that won the pitch.
When the ROM asked agencies for ideas on how to advertise its exhibit on feathered dinosaurs, Holmes & Lee Inc. submitted a sample ad showing a car covered in giant dinosaur bird poop, and another showing a hydro wire that had been pulled down by a giant bird.
Holmes & Lee was not selected for the account, but both ideas are part of the ROM's latest ad campaign produced by DDB Canada.
Full story here. Ain't spec fun!?
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