Project Runway resorts to cheap tactics to get publicity.

A very stupid "naked," billboard ad to promote Season 12 of Project Runway depicts nude models praying at the feet of Heidi Klum and Tim Gunn.

Variety reports The Los Angeles Department of Building and Safety has banned it, citing "obscene matters." Or something.

Yes it's another "Let's get our mediocre ad banned so people will write about us," tactic. Yawn.

The irony is that Variety is based in L.A. So you know. It's banned here, but not over here. And whatever. Anything for ratings, right?

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.