Prophet redesigns AEG

Brand and marketing consultancy Prophet have given AEG, the leading home appliance brand, a big redesign. An overhaul in fact. They made the red color darker, updated the logo by removing the Electrolux "parent" brand symbol, and simplifying the logotype overall. I can't say that i saw the original as it's not a brand I'm familiar with in the states, but I like the look. Clean, streamlined and modern.

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.