"Rape Nail Polish", great viral to discuss rape - but non-existent product.

You've heard about Undercovercolors (website not available) this week. It started with a great big bang as the image (above) of the nailpolish changing spread, and a link to a UC donations page asking for funds spread with it. Not sure why they'd need more funding as they've won an $11,000 prize and a $100,000 investment already, according to reports. Oh Because they're $5000 away from hiring another chemist. Gotcha.

Soon everyone was writing about this idea of a "date rape" nailpolish, one where you could simply test your drink for drugs by stirring your finger through it, just like the shark-lady does in the Southern Comfort ad. Mashable wrote about the idea being controversial, Vice says we're all losing out shit about it, the Guardian wondered why it's easier to make a nailpolish than stop rapists, and it set twitter on fire with people opining for and against, and spawning the hashtag #ToolsToDetectRapists.

In all of the animated debate about date rape, few - if anyone - noticed that the image came from ORLY's Facebook Page and showed off the color changing GelFX top coat (below). However lots of people debated the possibilities of a nail polish ability to detect drugs in drinks, and if you found your drink drugged what could you do? Get a new drink mixed, exhale and count yourself lucky someone else at the bar will be drugged instead of you that night? Call the cops? Give the bartender a stern look? Yell "date rape drug detected!" at the top of your lungs to warn everyone else in the establishment? As many have pointed out, the product itself may never work, but as a viral to start a debate about rape, it was an excellent idea. Dame Magazine notes there's already cups and straws and coasters out there already detecting drugs in drinks, what we lack is people (such as the police) listening to men women and children who have been raped or abused. If you don't think this is still a problem, I guess you haven't read the news about the 1400 young girls - children - raped in Rotherham. These kids told the police, who didn't believe them.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.