Red Bull air drops crates of drinks onto VCU campus


It's time for finals and partying all night, it's time for giving 110% always. It's college time and thus time for Red bull, apparently. Students stroll into campus in the morning to find air dropped crates of Red Bull to help them survive. Praise the Red Bull saviors, or you know the student brand manager who is making an exra buck by dragging crates of this stuff around. Remember when students were saving Louis Vitton? And Yale law students didn't seem to realize that they were being pawns in a guerilla advertising scheme? If that's true, then I guess everyone will seriously believe that these crates were air dropped into campus.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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