Reddit's secret plan for ad domination

Adland: 

So there I am, minding my own business when a slideshow falls into my hands. What's this? It has unicorns, rainbows and kittens, it must be from that questionable subreddits "front page of the internet", giant fun time-suck known as Reddit. Indeed it is, and with it Reddit shows off their numbers and tells you why you should summon the front page of the internet with your online ad budget....

But wait, what's this: “Brand Safe” reddit engagement that generates overly positve PR (page 12). They can promise "overly" positive PR? Huh? Who wants overly positive PR, come get your overly positive PR right here. You can if you summon Reddit, Beastmaster style, apparently. Does it include perky cheerleaders and pom-poms?

Hmm. What do you think? Getting a warm and fuzzy feeling, or....?

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.