A quick dip into our 35-year strong Super Bowl Commercial Archive, a.k.a The Claymore Project to refresh your memories. What was the best ad of 1969? 1995? 1978? We asked a bunch of adgrunts to name ads they recalled off the top of their heads, and here's what we got.
Gillette - Techmatic adjustable
Noxzema - Farah Fawcett/Joe Namath
McDonald's - Big Mac - Two All Beef Patties...
Xerox - Monk
AMF - We Make Weekends
Coca Cola - Mean Joe Green
Gillette Foamy - Tests
Indiana Bell - The Kids are Fine
Toyota - Jewel Thief
1983, really awful year so here's the worst song we've ever heard, remember this? Go on, hum along! you get a whopper, large fries..
Apple - 1984
lemmings, most hated metaphor by those who it mocked, makes for
the most memorable ad of the year.
1986, all the ads were rubbish really - so here's a very 80's style cars jumping
against sunset style ad for the VW GTI.
subaru snow or no snow.
1988 - the men that knew how to hang Bartles & Jaymes introduces their berry wine cooler, with fanfare.
1989 Volvo shows us that less, is more, in their old boxy way.
1990 - Remember when Paula Abdul wasn't off her head doing interviews as she almost wiggled out of her chair? She did this duet with Elton John back then.
1991 - Hey are those Bugle Boy ads annoying?
1992 - Cindy drank Pepsi for the first time.
1993 when John Cleese shilled Magnavox
1994 - Remember those ads where you opened a beer and it started snowing everywhere. Yeah. They sucked. But so did all of 1994.
1995 the year of fights and rants.
Pepsi - Security Camera
1997. Small insects and big transsexuals offended animal and human lovers alike.
FedEx - We Apologize
Monster.com - When I Grow Up
Apple - Hal
2000 - Yes, the year everyone spoke of the EDS herding cats commercial, but no amount of CGI beats the punk attitude of E*Trade wasting $2 Million on a dancing monkey.
Understated or overdone? VW in a tree or those dang squirrels
of Pamplona? Take your pick.
2002 - when the legs got jiggy with it.
2003 - Most titillating pair which started a boob trend. I didn't think it was the best ad, but everyone talked about it.
2004 - Aliens, donkeys and little kids who cussed.
2005 - cat-ricide, selfishness and robbery.
2006 - Last year people talked about the stunts, the bizarre burger dance and the caveman.