New Zealand's ASA has upheld the complaint of shoe retailer Tongue's risque billboard ad, finding it indecent.
This isn't the first time Tongue's ads have brought about complaints to the ASA. In the past, other ads, created by Adworks Ogivly, have also caused raised eyebrows around the island.
Read on to see the "offending" images.
Wording along side the image read: "In a recent survey, 95 per cent of women said they liked tongue ..."
In 2004 this ad went through the complaint wringer: