Ritz is now "Open for Fun" with the help of Euro RSCG New York

Euro RSCG New York did some research and discovered - *gasp* - that 95% of Americans want more fun. No kidding? Really? That totally goes against my research that says 80% want to less fun. Lets do a double-blind study guys!
Anyway, armed with this groundbreakingly obvious knowledge they set out to create a new fun campaign for Ritz crackers, arguably the most iconic cracker brand around.

To kick off the campaign, these wild posters (above) - more inside.

On New Year's Eve the campaign kicked off with these light projections.

Which looked like this at 12.21.

Commercials in the campaign are in the archive.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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