Rock Paper Scissors recently teamed up with Mother to cut a series of four 30-second spots for Optimum. The spots focus on customers dealing with life’s incremental and highly personal challenges without having to worry about their Optimum-provided cable, phone or Internet service. The new campaign, lensed by Chelsea Director David Gordon Green, marks Mother’s first effort for the cable, phone and Internet provider. Editor Carlos Arias assembled the humorous spots, showing frazzled and hapless Optimum customers chasing a rogue pigeon around their living room and trying desperately to kick start their gas grill. One thing neither one has to worry about: the reliability of Optimum’s ultra-efficient and ever-improving communications services.
Client: Optimum Spot Title: “Technology,” “Interruptions” Air Date: September 2012 Agency: Mother CD: Scott Carlson Art Director: Andre Massis Copywriter: Scott Hayes Producer: Jess McMahon Prod Co: Chelsea Director: David Gordon Green Producer: Shanah Blevins Editorial: Rock Paper Scissors Editor: Carlos Arias Producer: Helena Lee VFX/Conform: Rock Paper Scissors VFX Artist: Edward Reina Telecine: The Mill Colorist: Fergus McCall Audio Post: Sound Lounge Final Mix: Chris Afzal