ROLSTON@LArge Expands Roster With Director Bruno Ilogti

Adland: 

ROLSTON@LArge, the beauty and lifestyle division of @LArge Productions, launched in collaboration with Creative Director/Director Matthew Rolston, is pleased to announce the signing of award-winning Writer/Director Bruno Ilogti.

In his role as company Creative Director, Matthew Rolston is developing the division’s network of talent alongside @LArge Productions Managing Director Tracy Mays. In addition to Creative Director, Rolston also directs select projects for @LArge, including a recent spot for Revlon, starring Gwen Stefani – a celebration of pop culture, modern glamour, and exuberant stardom.

Newly signed is Bruno Ilogti, whose impact in the music, fashion and advertising arenas has attracted millions of eyeballs.

Reflecting on Ilogti, Rolston offered, “Bruno is equal parts imagination and technique, with an exuberant passion for the unforgettable imagery he tirelessly brings to life. As a ‘fashion insider,’ his global vantage point is an increasingly essential perspective for brands that want to reach world-wide audiences.”

Having won the Unilever prize last year at Cannes at the age of 27, Bruno Ilogti is a rising star in fashion-driven commercials and lifestyle advertising campaigns. Focusing on the European fashion and beauty markets, Bruno has directed projects for Valentino, Marni, Vogue Italia, L’Oreal, Maybelline, Peuterey, and Vivara (featuring Gisele Bundchen), among other noted national and international brands.

Bruno is also known for his style-driven music videos including those for Nicki Minaj, Diplo, Major Lazer and Rick Ross. His “Hungry” and “Just like You” for American superstar Fergie, and “Bang” and “Essa Mina é Louca (This Girl is Crazy)” for Brazilian pop phenom Anitta, have nearly half a billion views between them on YouTube. His groundbreaking work for major international style houses, such as Valentino, contributes innovative and expressive filmmaking to the taste-making industry.

After graduating from college in New York, Bruno launched his career directing the short film “Reason” (2013), which stars the award-winning actress Anna Mouglalis (Coco in “Coco Chanel & Igor Stravinsky”), androgynous supermodel Andreja Pejic, and iconic cover girl Jessica Stam.

“I am delighted to join Matthew Rolston and the team at ROLSTON@LArge because of their dedication to updating, and even re-defining, the beauty and lifestyle categories,” said Ilogti. “I am a writer, filmmaker and editor with a background in European high fashion, but I’m equally fascinated by American pop culture, lifestyle and celebrity, all of which have resonance in beauty and lifestyle advertising."

About ROLSTON@Large:
Bold. Original. Innovative. Youthful. Captivating. ROLSTON@LArge curates emerging and established directorial talent to bring original ideas and exceptional visuals to define stories for brands, artfully, authentically, and with meaning. It’s a breath of fresh air in a world of sometimes-stale solutions. ROLSTON@LArge combines strategic producing, new thinking and unrivaled creative direction. Its unique combination of legendary glitter, rebellious pleasure, and street heartbeat really makes things click. https://www.largeproductionsinc.com/rolstonlarge/
ROLSTON@LArge, the beauty and lifestyle division of @LArge Productions, launched in collaboration with Creative Director/Director Matthew Rolston, is pleased to announce the signing of award-winning Writer/Director Bruno Ilogti.

In his role as company Creative Director, Matthew Rolston is developing the division’s network of talent alongside @LArge Productions Managing Director Tracy Mays. In addition to Creative Director, Rolston also directs select projects for @LArge, including a recent spot for Revlon, starring Gwen Stefani – a celebration of pop culture, modern glamour, and exuberant stardom.

Newly signed is Bruno Ilogti, whose impact in the music, fashion and advertising arenas has attracted millions of eyeballs.

Reflecting on Ilogti, Rolston offered, “Bruno is equal parts imagination and technique, with an exuberant passion for the unforgettable imagery he tirelessly brings to life. As a ‘fashion insider,’ his global vantage point is an increasingly essential perspective for brands that want to reach world-wide audiences.”

Having won the Unilever prize last year at Cannes at the age of 27, Bruno Ilogti is a rising star in fashion-driven commercials and lifestyle advertising campaigns. Focusing on the European fashion and beauty markets, Bruno has directed projects for Valentino, Marni, Vogue Italia, L’Oreal, Maybelline, Peuterey, and Vivara (featuring Gisele Bundchen), among other noted national and international brands.

Bruno is also known for his style-driven music videos including those for Nicki Minaj, Diplo, Major Lazer and Rick Ross. His “Hungry” and “Just like You” for American superstar Fergie, and “Bang” and “Essa Mina é Louca (This Girl is Crazy)” for Brazilian pop phenom Anitta, have nearly half a billion views between them on YouTube. His groundbreaking work for major international style houses, such as Valentino, contributes innovative and expressive filmmaking to the taste-making industry.

After graduating from college in New York, Bruno launched his career directing the short film “Reason” (2013), which stars the award-winning actress Anna Mouglalis (Coco in “Coco Chanel & Igor Stravinsky”), androgynous supermodel Andreja Pejic, and iconic cover girl Jessica Stam.

“I am delighted to join Matthew Rolston and the team at ROLSTON@LArge because of their dedication to updating, and even re-defining, the beauty and lifestyle categories,” said Ilogti. “I am a writer, filmmaker and editor with a background in European high fashion, but I’m equally fascinated by American pop culture, lifestyle and celebrity, all of which have resonance in beauty and lifestyle advertising."

About ROLSTON@Large:
Bold. Original. Innovative. Youthful. Captivating. ROLSTON@LArge curates emerging and established directorial talent to bring original ideas and exceptional visuals to define stories for brands, artfully, authentically, and with meaning. It’s a breath of fresh air in a world of sometimes-stale solutions. ROLSTON@LArge combines strategic producing, new thinking and unrivaled creative direction. Its unique combination of legendary glitter, rebellious pleasure, and street heartbeat really makes things click.

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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