The Rubberband Man is back for the Holidays in a new 60 second commercial, this time he's a cute animated puppet though.
"The stop-action idea developed while reminiscing about those classic holiday specials from our childhood that have aired for decades now," said Don Pogany, DDB Chicago Group Creative Director. "The thought of the Rubberband Man as a puppet and a kids choir of carolers as backup singers made us smile, and led us to believe that this could be a magical opportunity to make OfficeMax synonymous with the spirit of the season."
The original "Rubberband Man" television commercial, probably the most popular ad here with a cult-like fanclub, was nominated for an Emmy award and led to appearances on NBC's The Today Show and in People magazine.
Office Max - Rubberband Man 60 sec
The Holiday Rubberband man commercials can be found on this Rubberband OfficeMax website, where you can send the Rubberband man some holiday cheers! The animated commercial will air nationally in the USA from November 21 through to next year.
Eddie Steeples (featured in People magazine 2004 sexiest men issue) is the Rubberband man in the commercials, and here he does his loved character again, he was filmed by the animators who then translated his trademark moves onto the animated Rubberband man.
Other Rubberbandman appearances -Back to School man