Ruffian Hits Los Angeles

Adland: 

Ruffian has marked its turf stateside, opening doors on Sunset Boulevard in Los Angeles, offering high level craftsmanship with absolutely no compromises.

Founder / EP Robert Herman arrives with extensive production experience, running global house Stink as Managing Director/COO for 16 successful years, an experience gracing him with the confidence and tenacity required to build Ruffian his own way – alongside the best people, delivering high-level craftsmanship while never holding back on his passion.

“We are Ruffian because we’re honest about who we are,” Herman says. “We tell it like it is. Sometimes you have to get your hands dirty to get the job done, and a Ruffian won’t shy away from tough decisions or hard work. We want people to know that we’re serious about film, but a true Ruffian does it with charm, humor and a touch of style.”

Ruffian’s network of global partners offers clients the opportunity to shoot in unique locations with influences far outside their ordinary frame of reference. The company’s resource base will also extend further than others by inviting designers, writers and photographers into the creative process of storytelling.

“Game-changing ideas can surface anytime during production and we will capitalize on those moments so that nothing passes us by,” Herman adds.

This unconventional approach to film-making allows Ruffian more freedom during the creative process, enabling the formation of work that is both surprising and memorable – especially to those seeking content with less of an imperialistic lean:

“We are your partner not just another vendor,” outlines Herman on industry dynamics, seeing Ruffian as more of a creative outreach. “Agencies dislike the industrialization of production. Our community has a habit of doing things one way and replicating that a million times over. Agencies need something new and appealing, especially with brands demanding so much. That’s where we come in. We have the talent so let’s embrace change and do it differently. It doesn’t have to be the same.”

Discussing his passion for craft and Ruffian, Herman admits that it’s not often you have an opportunity to launch a new company and re-align your core values: “When you love what you do there’s no need for a work-life balance anymore,” he states. “Ruffian is a new film production company composed of people who’ve had enough experience to know how important that fact is.”
Herman’s opening roster displays undeniable raw talent, each director’s unique style complimenting the rest. “I feel the responsibility for my directors as soon as I wake up,” Herman admits on Ruffian dynamics. “This core of directors is so important and precious to me. It feels very special.”

As for the road ahead, Herman is upbeat. “Be it Europe, Africa or Asia when you walk through our door, you could go anywhere in the world,” he wraps.
Ruffian is represented by Bueno on the west coast and RepresentationCo on the east coast.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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