Saatchi and Saatchi, Stockholm has done an almost global commercial for Sony Ericsson which will be aired in "twenty to thirty" different countries. In the ad, several people sing Depeche Mode's song "enjoy the silence", and it's the first time this song has been used in an advertisment.
The most interesting feature of this mood-ad is that there's a transvestite in it. At least I think this lass is born a lad. Sony Ericsson - Enjoy the silence - (2008) :60 (Sweden)
Saatchi is also aiming for a world record in the amount of people who sing the same song and with the site Jointhesong.com created by B-Reel, Sony fans can upload themselves singing along to the same song. If the campaign works, a Guiness book of records place might be in order.
"I think that the current record is 275 000 , so it won't be easy to beat. Be we're officially aiming for it."
said Stefan Bergström Sony Ericsson's Nordic communication manager to Resumé
Note: I've already tipped the soon-to-be-revamped Commercial Closet on the transvestite in this ad.