Samsung is sending out love for Valentine's Day

With the help of artists like Kid Acne, Hide Your Toys, Jethro Haynes, Walter Newton, Celyn and Yuko Kondo, you can send your sweety a personalized note thanks to Samsung. Just email them at SamsungLoveNotes@gmail.com with your message, and it might be randomly chosen to be worthy of an illustration. Samsung will also be sending love notes to "friends of Samsung" celebrities on twitter. That one, by the way, is for Lily Allen. I think "friends of Samsung," means "paid celebrities but I am not sure.
Anyway. The campaign runs in the UK from today until the 15th.

Client: Samsung UK
Agency: Cheil UK