See Seinfeld in Super Bowl Ads from the past--he's back after 12 years away

Last time Jerry Seinfeld was in a Super Bowl ad was 1999, during his heydays as an American Express spokesperson. Throughout the 1990s, he appeared in Super Bowl ads for the brand. This year he's back but for Honda Acura. Take a trip down memory lane...

American Express - Jerry Seinfeld - Road Trip (1999) - 0:60 (USA)

American Express - Jerry Seinfeld - Lost At Sea (1995) - 0:60 (USA)

American Express - Jerry Seinfeld - Secret Little Place (1994) - 0:60 (USA)

American Express - Jerry Seinfeld - Panel (1993) - 0:30 (USA)

This year we'll see him in a 60-second spot by RPA and Arcade Edit for Honda Acura called "Transactions" along with characters from "Seinfeld" like the Soup Nazi and car-aficionado Jay Leno. This will be Acura’s first showing in a Super Bowl.
Watch the extended ad:

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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