Priceline spokesman William Shatner is shown as a semi-superhero in two new ads from Butler, Shine, Stern & Partners. In them, Shatner is The Negotiator with a hotline/batphone in his lair decked out 60s/70s style.
In "Naughty," he uses his Captain Kirk charm to show a hotel employee how much fun it can be to be naughty. In "Dad," Shatner tazers a father to keep him from spending too much. The result is a fun romp and a refreshing way to use Shatner. It's pretty obvious they are going after the roaming gnome with the strategy that's behind this new campaign. See the spots below: