about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Mark S.'s picture
    Mark S. (not verified)

    I think Stephen named it El Shatto. They shortened it and made it bi-lingual in the process.

    Aug 06, 2012