Sibling​ ​Rivalry​ ​Signs​ ​Renowned​ ​Dance/Performance-Driven​ ​Director​ ​Andy​ ​Margetson 

Renowned​ ​for​ ​his​ ​work​ ​in​ ​the​ ​mediums​ ​of​ ​dance​ ​and​ ​performance,​ ​Margetson​ ​has​ ​infused​ ​his​ ​talents​ ​and enthusiasm​ ​for​ ​choreography​ ​and​ ​movement​ ​into​ ​a​ ​broad​ ​range​ ​of​ ​mesmerizing,​ ​lauded​ ​projects​ ​including
short​ ​films​ ​for​ ​the​ ​Royal​ ​Ballet​ ​and​ ​dancer​ ​Lil​ ​Buck/Louis​ ​Vuitton​,​ ​D&AD,​ ​Promax,​ ​Effie​ ​and​ ​BTA​ ​Award-winning commercial/ident​ ​work​ ​for​ ​Canon​,​ ​MTV​ ​and​ ​the​ ​BBC​,​ ​and​ ​most​ ​recently,​ ​the​ ​“Made​ ​to​ ​Flex”​ ​spot​ ​for​ ​Timberland​.
By​ ​signing​ ​with​ ​Sibling​ ​Rivalry,​ ​Margetson​ ​now​ ​has​ ​a​ ​potential​ ​opportunity​ ​to​ ​attract​ ​a​ ​more​ ​mainstream audience​ ​to​ ​his​ ​dance-oriented​ ​films,​ ​which​ ​is​ ​something​ ​that​ ​continues​ ​to​ ​pique​ ​his​ ​interest.​ ​“The​ ​challenge​ ​is
always​ ​how​ ​to​ ​engage​ ​the​ ​non-dance​ ​crowd,”​ ​says​ ​the​ ​director,​ ​who​ ​has​ ​also​ ​ventured​ ​into​ ​dark​ ​comedy​ ​with his​ ​own​ ​short​ ​film​ ​and​ ​festival​ ​favorite,​ ​Help​ ​Point​.​ ​ ​ ​ ​“I’m​ ​always​ ​looking​ ​for​ ​a​ ​way​ ​into​ ​the​ ​performance​ ​via​ ​some writing​ ​or​ ​dialogue,​ ​but​ ​it​ ​can​ ​be​ ​hard.​ ​I’m​ ​so​ ​amazed​ ​by​ ​what​ ​great​ ​dancers​ ​can​ ​actually​ ​do​ ​with​ ​their​ ​bodies that​ ​I​ ​just​ ​kind​ ​of​ ​want​ ​to​ ​see​ ​it​ ​as​ ​clearly​ ​as​ ​possible.​ ​So​ ​technically,​ ​I’m​ ​looking​ ​to​ ​make​ ​something​ ​beautiful, whilst​ ​at​ ​the​ ​same​ ​time​ ​holding​ ​onto​ ​a​ ​very​ ​clear​ ​and​ ​bright​ ​aesthetic.”
While​ ​he​ ​takes​ ​a​ ​vivid​ ​aesthetic​ ​approach,​ ​Margetson​ ​says​ ​that​ ​collaborating​ ​with​ ​a​ ​variety​ ​of​ ​talented​ ​dancers over​ ​the​ ​years​ ​has​ ​also​ ​taught​ ​him​ ​a​ ​certain​ ​level​ ​of​ ​“restraint”​ ​when​ ​it​ ​comes​ ​to​ ​his​ ​filmmaking​ ​style.​ ​“My​ ​short dance​ ​films​ ​tend​ ​to​ ​be​ ​stylistically​ ​austere​ ​and​ ​simple,”​ ​adds​ ​the​ ​director,​ ​who​ ​notes​ ​that​ ​music​ ​is​ ​always​ ​the starting​ ​point​ ​with​ ​his​ ​dance​ ​projects.​ ​“I​ ​just​ ​want​ ​to​ ​watch​ ​them,​ ​and​ ​don’t​ ​want​ ​any​ ​tricks​ ​or​ ​stylistic​ ​devices​ ​to get​ ​in​ ​the​ ​way​ ​of​ ​seeing​ ​that​ ​raw​ ​talent​ ​for​ ​what​ ​it​ ​is.”
According​ ​to​ ​Sibling​ ​Rivalry​ ​Partner/Co-Founder​ ​Maggie​ ​Meade,​ ​the​ ​addition​ ​of​ ​Margetson​ ​brings​ ​fresh​ ​artistic perspective​ ​to​ ​the​ ​thriving​ ​studio.​ ​

About​ ​Sibling​ ​Rivalry​:
Sibling​ ​Rivalry​ ​creates​ ​stories​ ​with​ ​a​ ​distinct​ ​design​ ​sensibility.​ ​Our​ ​multidisciplinary​ ​team​ ​provides​ ​production solutions​ ​for​ ​live​ ​action​ ​commercial,​ ​digital,​ ​post​ ​production,​ ​experiential,​ ​as​ ​well​ ​as​ ​design​ ​and​ ​branding.​ ​We produce​ ​and​ ​create​ ​content​ ​across​ ​all​ ​media​ ​for​ ​a​ ​broad​ ​spectrum​ ​of​ ​clients,​ ​agencies​ ​and​ ​brands.​ ​Our methodology​ ​is​ ​driven​ ​by​ ​collaboration.​ ​We​ ​are​ ​all​ ​Siblings.

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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