six feet under press ads escape banning


Like the posters, these ads were mock ads directing potential customers to, unlike the poster counterpart, the press ads were ruled "misleading but not offensive" despite more than 100 complaints to the UK advertising watchdog.

The Advertising Standards Authority said that the ads were unlikely to cause widespread offence because readers would have time to study the ads and would recognise the stylised images as part of a spoof campaign.

However, the ASA said that the absence of Channel 4 or 'Six Feet Under' branding would mean that people were "more likely to be confused or misled, than amused" by the advertiser's ironic approach and told the broadcaster not to repeat the concept.

Earlier this year, the six feet under posters were banned after the ASA received complaints.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Neaner's picture

    Obvious irony. I understand it might be a bit much on a 98 sheet - but in press it works well.

    Aug 19, 2003

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