The new global Audi A4 ad, ‘Pacesetter, launches today with music produced by Sizzer Amsterdam.
The artistically-shot TV campaign, created by Kemper Trautmann, focuses specifically on the motor of the car, which is part of a new generation of engines. Piano music by Dutch composer Manna Horsting accompanies images of the movement of the pistons. Horsting joined Sizzer Amsterdam at the start of 2011.
The light-hearted and effortless music reinforces the images, which reflect characteristics of efficiency and performance of the new Audi A4 Pacesetter. The 30 sec TV spot is produced by Carl Erik Rinsch and Markenfilm. ‘Pacesetter‘ rolls out globally from February 2012.
Sander van Maarschalkerweerd, CEO of Sizzer Amsterdam says: “Sizzer Amsterdam has a long history in producing music for Audi. This ad is the first visual result in 2012, however we are now working on two new campaigns, which will be on air soon”.
Sizzer is always about the music. The company, founded in 2005, is an Amsterdam-based full service music agency that combines the strength and talent of some of the world’s finest artists. These include an international network of accomplished composers, singers, producers and underground musicians. The agency adds superlative sound to sight, providing an innovative and original approach to creating commercials, TV idents and sound logos.
Sizzer Amsterdam has recently won a Silver LIA in London and Silver for Best Music at the Ciclope Advertising Craft Festival for their work on the Diesel- Fuel for Life campaign.