Smirnoff purifies the sea with CGI

Seeded online as a teaser first, Smirnoff's latest ad is set to break on TV and in cinemas, starting with the Bourne Ultimatum on August 3.

Created by JWT London, "Sea" links the ocean's purifying process to the effort that goes into creating Smirnoff.

The spot was shot in New Zealand and Pinewood Studios in Elstree by Daniel Kleinman with special effects by Framestore CFC.

In addition to the TV/cinema spot, AKQA created an online game as part of the campaign at called "The Smirnoff Purifier, where players fire objects at a target.

Click on the image below to see the spot.

Comments (7)

  • Dabitch's picture

    The special effect are cool and all.. But I wanted the whole thing to start when he threw a Smirnoff bottle in there. He's just throwing some random can in the water (..and it makes no sense that a fisherman would do such a stupid thing!)

    Aug 01, 2007
  • kurtberengeiger's picture

    This film is just so cool.

    And here's some additional credits:
    Client: Smirnoff
    Creative agency: JWT London
    Media agency: Carat
    Director: Daniel Kleinman
    Production Company: Rattling Stick
    Editor: Steve Gandolphi at Cut & Run
    Post-production: Framestore
    Music: Peter Raeburn at Soundtree
    Sound: Wave

    Aug 10, 2007
  • Dabitch's picture

    The only one of those credits not listed in the film post is the media agency (Carat). Am I missing something?

    Aug 10, 2007
  • kurtberengeiger's picture

    Ahhh... I didn't click on the film , I just read the story.
    Me bad.

    Aug 10, 2007

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.