Sony PSP Ads: White Vs. Black

Hot ad topic of the day - TBWA's billboards and imagery used in advertisements for Sony's PSP White. You can check them out here. The billboard is up in Amsterdam and the Dutch website for Sony PSP features elements from the campaign as well.

According to Sony, it doesn't have a racist message and explained that the ad is part of a broader marketing campaign featuring 100 or so images designed to highlight the contrast between the PSP colours.

The images "have no other message or purpose," an SCE spokesperson told

"The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model", the spokesperson continued. "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

Comments (5)

  • Dabitch's picture

    Nobody rated this ad. Good? Bad? Don't care?

    Aug 03, 2006
  • Robblink's picture

    That's pretty controversial....maybe to tone it down, they should've had a visual of the old Michael Jackson from the '70s and '80s battle the current Michael Jackson?

    Jul 05, 2006
  • LPikon's picture

    Steady on Robbolink, that might be considered very 'cosmetic-surgeryist'!

    Jul 06, 2006
  • Dabitch's picture

    Wow. I think its looks hot. But what the hell do I know.

    Jul 06, 2006
  • caffeinegoddess's picture

    Joystiq points to Ctrl+Alt+Del's Tim Buckley's take on what Nintendo would have done if given the same billboard.

    Jul 07, 2006

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.