Spinn15 PR award winners, Edelman Deportivo, Prime and Deeped Niclas Strandh

Tonight in Stockholm, Sweden the PR awards "Spinn" had their award ceremony and party. PR agencies like Edelman Deportivo won three gold, while the favourite who had ten nominations, Prime, won only two gold and four silver. One of these golds was for the Don't drink & Dive synchronized drunk swimmers. Meanwhile a local hero also got an award, pictured above, beaming and stating he is both proud and humbled is adgrunt Deeped, a.k.a Deeped Niclas Strandh the Digital PR guy who received the Cision PR Influencer Award. Deeped shared a little of the evenings ceremony on his own Periscope. He competed against 19 other PR consultants that were nominated as Sweden's most powerful PR consultants.

We're proud too, as Deeped has been an adgrunt here for 15 years now, dipping his toes in just as he was leaving his former calling - priesthood - proving that the adgrunt community can turn even the whitest sheep. Joking aside, we may have helped inspire, and the community shared knowledge freely, as one man decided to change careers after he already had one. I hope that his success in his new chosen field will inspire other adgrunts as well, and help quell the idea that you need to be a young kid to start charging down the path of your true calling once you've found it. Surprise! The ad industry is not ageist after all, despite the eternal youth and millennial bubble-gum snapping seen in agencies. Congrats Deeped, well done, well deserved as all those long nights and commutes paid off.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.