Goodby, Silverstein & Partners Rolling Rock campaign which nods to the eighies metal reign with it's big hair and poolparties has apparently generated a lot of buzz on the web. The first ad shows the Beer Ape bringing life to the party, the following ads are several "nationally televised apology" spots from VP of Marketing Ron Stablehorn who allegedly pulled the tasteless commercial after many consumer complaints. The truth is of course that the entire thing is fabricated - from the VP to the hullabaloo to the commercial, which never aired on TV. All in good viral fun, kids.
Credit where credit is due, postproduction company Spy Post created the campaign with Goodby.
"We had to make the spots look low-budget," explains Darren Orr, Spy Post Lead Artist. "It was such a cool idea to use the TV spots to drive traffic to YouTube and the Rolling Rock website where this fictitious executive addresses the so-called 'banned' commercial. The number of hits was astronomical."
"This really integrates the concept of TV and interactive, and uses a more organic grassroots approach," adds Jon Wank, Spy Post Lead Artist. "If a commercial is clever enough, then you get free advertising through a video-sharing website such as YouTube."
As for the beer ape ad, it is kinda funny because it's so tragically similar to actual beer ads out there, with poolparties, bikinibabes and random mascot ape. Le Sigh. Still, it's amused people enough to recieve over 1,000,000 views on YouTube. Rock on, beer ape.
God knows it's better than "monkeys". (though chimps are apes too, youknow.)