Starbucks encouraged their employees to talk about race with customers in a bold move to encourage dialogue in the United States, but that like many other political moves in marketing soon backfired on the brand. In recent news that will likely tarnish the brand further, a Starbucks has reportedly mocked a customer for wearing a Trump t-shirt. Instead of Kayla Hart's name, they gave her a cup that read "Build a wall". Hart tells Fox 46: "They shouted out build a wall and shoved a drink at me and then all the barisatas in the back started cracking up laughing."
Starbucks has issued an official apology:
"We failed to meet this customer's expectations of us, and we have apologized and are working directly with her to make it right. This experience is not consistent with our standards or the welcoming and respectful experience we aim to provide every customer who visit our stores. We have spoken with our store partners about this situation and are using this as a coaching opportunity for the future."
Hart notes: "I don't know what politics has to do with getting a cup of coffee, I just walked out because everyone was staring." And that right there is what we've been saying; give us a tall non-political latte.
I can't be the only one who longs for simpler times when Starbucks just made wildly inaccurate spellings of people's names on the cups. That was a genius marketing move right there.
"This isn't me trying to get people to stop going to Starbucks. I just want it to be put out there so people know this is what's occurring. I don't think it's right you should be humiliated for wearing a t-shirt with your opinion on it," Hart said. Hart also said she is still waiting to hear from the Starbucks district manager on East Boulevard in Dilworth before making a decision if she will return to the coffee shop.